Data Beats

The ability to track your personalized fitness data is a critical component of Orangetheory’s efficacy. So we made that data even more engaging, while delivering a healthy dose of motivation to the OTF community. We partnered with DJ Gazzo to compose unique tracks based on each members’ average BPM, and used those as the soundtrack for custom videos delivered to each member that tracked their successes from the past year.

Data Beats Case Study

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Data.org STOP CareQuest Domestic Violence Hotline Sea Plastic Where It Shouldn't Be DoSomething Virgin Voyages Seaciety Orangetheory Fitness Data Beats Labcorp